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Freelance Web & Marketing Partner

Websites & Funnels

Web Development Conversion Strategy Davao City, PH

I build conversion-focused websites, funnels, and marketing systems — clean strategy, sharper messaging, hands-on execution.

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Portrait of Lloyd Boncales
About Lloyd

A freelancer who blends strategy, design, and execution.

I'm a freelance web developer and digital marketing partner in Davao City, helping businesses launch stronger websites and clearer messaging.

Every project is handled directly by me — designed, built, and refined with real craft, attention to detail, and conversion thinking.

Conversion-minded design End-to-end execution Single-point partner
Smart Digital Services

What I Build for Growth

Focused digital assets that help businesses attract better leads and convert with confidence.

— 01
Websites · Funnels · UX
Conversion-Focused Web Design
Premium, fast-loading pages and funnels that guide visitors to the right next step.
— 02
Hooks · Offers · SEO Copy
Messaging & Copy Systems
Homepage, landing page, and email copy shaped around clarity, value, and action.
— 03
Lead Nurture · CRM Flows
Email & Automation Support
Nurture sequences and lightweight automation that keep leads warm.
— 04
Visuals · Prompts · Assets
Creative Direction & Branding
Graphics, promotional design, and creative direction that stays aligned with your brand.
Fast, Focused Workflow

How I Move Projects Forward

A clear process that reaches launch with less friction.

01 / Diagnose

Diagnose & Direction

We clarify the offer, audience, and outcome so there's a real conversion strategy behind the build.

02 / Build

Build Smarter

Hands-on design, development, and copy — refined through careful iteration into polished assets.

03 / Launch

Launch & Improve

Once live, focus shifts to lead flow and improving where it converts.

Selected Work & Outcomes

Websites, Funnels & Creative Work

Websites, funnels, and creative work built for stronger branding and better conversion.

DFW Homeowner Group — Landing Page
DFW Homeowner Group — Landing Page
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The Creator Agent — YouTube Strategy
The Creator Agent — YouTube Strategy
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IGM Awards
IGM Awards
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iGlobal Radio
iGlobal Radio
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iTeam
iTeam
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JJ's Wash LLC
JJ's Wash LLC
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Weatherproof Roofers — Website
Weatherproof Roofers — Website
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VA Home Investments — Website
VA Home Investments — Website
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GHG World
GHG World
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Chicken Float
Chicken Float
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DFW Homeowner — Website
DFW Homeowner — Website
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Agent First Group — Funnel
Agent First Group — Funnel
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Copywriting Sample 1
Copywriting Sample 1
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Copywriting Sample 2
Copywriting Sample 2
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Copywriting Sample 3
Copywriting Sample 3
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Copywriting Sample 4
Copywriting Sample 4
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Email Design Sample 1
Email Design Sample 1
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Email Design Sample 2
Email Design Sample 2
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Email Design Sample 3
Email Design Sample 3
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Email Design Sample 4
Email Design Sample 4
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Graphics Design Sample 1
Graphics Design Sample 1
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Graphics Design Sample 2
Graphics Design Sample 2
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Graphics Design Sample 3
Graphics Design Sample 3
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Graphics Design Sample 4
Graphics Design Sample 4
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Graphics Design Sample 5
Graphics Design Sample 5
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Graphics Design Sample 6
Graphics Design Sample 6
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Graphics Design Sample 7
Graphics Design Sample 7
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Graphics Design Sample 8
Graphics Design Sample 8
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Case Studies

Outcomes & the Thinking Behind Them

Real projects, real outcomes.

Funnel repositioning & landing page rebuild

  • Role: Designer + funnel strategist
  • Outcome: 4 new clients (Wk 1)
  • Client: Jaime Resendiz
  • Type: Realtor, Founder

The Challenge

Creator Agents' landing page led with a productized service ("Unlimited YouTube Video Editing for Real Estate Agents") with plan tiers and proof, but it wasn't converting consistently. Old landing page.

My Deliverables

  • Offer repositioning & funnel architecture
  • Landing page UX/UI and copy framing
  • CTA flow and booking path
  • Proof mapping and layout system
Creator Agents YouTube strategy page

Research & Insight

High-ticket creative services convert better when the first step lowers friction (audit/strategy) instead of asking users to buy execution immediately. The hypothesis: shift the entry offer to an Audit / 1:1 Strategy Plan to clarify value fast, create a consultative close, and reduce risk for prospects.

Strategy

  • Reposition from "unlimited editing" to a YouTube Channel Audit & 1:1 Growth Plan.
  • New CTA: "Get Your 1-on-1 YouTube Growth Plan." New page.
  • Reused strong CTR visuals to retain authority.

Execution

  • Focused audit-first funnel and booking path.
  • Messaging aligned to diagnose → prescribe → scale.
  • Single primary CTA; friction minimized near booking.

Online radio network website & rebrand

  • Role: Web design, rebrand, email
  • Outcome: 100+ stations
  • Client: Michael Anderson
  • Type: Radio Network

The Challenge

Power 97.5 LA struggled to sell online radio ads through organic outreach alone. With a decade in the space and strong recognition, the opportunity was to reposition as a broader network — partnering with smaller stations and monetizing reach across the network.

Solution

  • Rebrand from Power97.5LA to iGlobal Radio.
  • Built a partner-focused website with clear monetization levers.
  • Launched email marketing and onboarded affiliate advertisers.
iGlobal Radio website

Results

  • 100+ radio stations expressed interest to partner.
  • New revenue via affiliate/lead-gen; traffic & email engagement trending up.

Monetization Model

  • Partner fees from small stations (or inventory share alternative).
  • Network-wide ad placements to expand advertiser reach.
What Clients Say

Trusted by Amazing Clients

Lloyd did a phenomenal job on our first project. I was incredibly impressed with both the quality of the work and the speed at which he delivered it. We are very pleased.

Jaime Resendiz · Founder, Creator Agents★★★★★
Michael Anderson
Michael Anderson★★★★★

"Working with Lloyd on our website was a fantastic experience. His communication was excellent, and he delivered a high-quality, professional site right on schedule."

Founder, iGlobal Radio
Jordan Kruk
Jordan Kruk★★★★★

"Lloyd's driven mentality and professional approach are truly impressive. He delivered results quickly and effectively — I have no doubt he'll continue to achieve great things."

Founder, Whale Brands
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