Lloyd Boncales | Creative Digital Services

What I Do

I offer a suite of creative services to build and boost your online presence from the ground up.

Web Design

Modern, responsive, and performance-optimized websites that provide a seamless user experience.

Copywriting

Compelling and SEO-friendly copy that engages your audience and converts clicks into clients.

Email Marketing

Strategic email campaigns designed to nurture leads, retain customers, and drive revenue.

Graphics Design

Eye-catching visuals for social media, ads, and branding that make your business stand out.

Process

A simple, collaborative path to launch.

1) Discovery & Plan

We align on goals, audience, and success metrics, then map a lightweight plan.

2) Build & Iterate

Design, copy, and dev—shared early, tightened quickly, tested for performance.

3) Launch & Optimize

Ship, measure, and improve—so you see results and momentum fast.

Hi, I'm Lloyd Boncales

I'm a passionate and results-driven freelancer based in Davao City, specializing in creating powerful digital experiences. My mission is to help businesses like yours thrive in the digital landscape.

I believe in a collaborative process, working closely with you to understand your vision and goals. This allows me to craft bespoke solutions—from websites to marketing campaigns—that are not only visually stunning but also strategically effective. Let's build something amazing together.

Let's Connect →

Featured Work

Here's a selection of projects that showcase my passion for quality and creativity.

Web Design

View Projects

Copywriting & Email Marketing

View Samples

Graphics Design

View Samples

Case Studies

Select projects with outcomes and the thinking behind them.

Creator Agents (Jaime) — Case Study

Funnel repositioning & landing page rebuild

Project: Funnel repositioning & landing page rebuild
Role: Website designer + funnel strategist
Outcome (Week 1): 4 new clients
Client: Jaime Resendiz — Realtor, Founder

The Challenge

Creator Agents’ primary landing page led with a productized service—“Unlimited YouTube Video Editing for Real Estate Agents”—with plan tiers and proof points, but it wasn’t converting into new clients consistently. Old landing page.

My Deliverables

Offer repositioning & funnel architecture
Landing page UX/UI and copy framing
CTA flow and booking path
Proof mapping and layout system

Research & Insight

From a quick competitive scan and message mapping, I noted a pattern: high-ticket creative services convert better when the first step lowers friction (audit/strategy) instead of asking users to buy execution immediately. The hypothesis: shift the entry offer to an Audit / 1:1 Strategy Plan to (1) clarify value fast, (2) create a natural consultative close, and (3) reduce initial risk for prospects.

Strategy

Reposition the offer from “unlimited editing” to a YouTube Channel Audit & 1:1 Growth Plan and rebuild the funnel around that single action.
New Value Prop & CTA: A focused hero that invites prospects to “Get Your 1-on-1 YouTube Growth Plan” and positions the session as the first step to leads via YouTube. New landing page.
Proof Reuse: Kept strong social proof/CTR “before vs after” visuals to retain authority and urgency.
Offer Ladder: Audit → personalized plan → (if fit) ongoing editing/optimization services.

Execution

New Funnel & Landing Page: Built the YouTube Strategy page and CTA flow around the audit entry point (headline, benefits, proof, book-a-call path).
Messaging Alignment: Reframed copy from “plans/features” to “diagnose → prescribe → scale,” keeping the brand’s YouTube expertise and real-estate focus from the prior page’s proof sections.
Conversion Path: Single primary CTA (audit/plan), minimal distractions, credibility stacked near the booking action.

Results

4 clients in the first week after launch (client-reported).
Qualitative lift: clearer conversations (audit → tailored plan), shorter time-to-close.

Before vs After (at a glance)

Before: Productized “Unlimited Editing” with plan tiers first; success proof was present but action required immediate commitment. Old landing page.
After: Audit-first funnel with a direct “1-on-1 Growth Plan” CTA, supported by CTR proof and outcomes; a natural bridge into ongoing services. New landing page.

Old Website New Website

iGlobal Radio — Case Study

Online Radio Network Website & Rebrand

Project: Online Radio Network website
Role: Web design, rebrand, email marketing
Outcome: 100+ stations interested to partner
Client: Michael Anderson

The Challenge

Power 97.5 LA struggled to sell online radio ads using only organic outreach. With a decade in the space and strong brand recognition, the opportunity was to reposition as a broader network that could partner with smaller stations and monetize reach across the network.

Solution

Rebrand from Power97.5LA to iGlobal Radio to attract partner stations.
Built a partner-focused website (structure like iHeart) with clear monetization levers—monthly fees or advertising inventory share.
Launched email marketing and onboarded affiliate advertisers like Insurify (lead commissions).

Results

100+ radio stations expressed interest to partner.
New revenue via affiliate/lead-gen; traffic & email engagement trending up.

Old Website New Website

Monetization Model

Partner fees from small stations (or inventory share alternative).
Network-wide ad placements to expand reach for advertiser clients.

What My Clients Say

I'm proud to have earned the trust of amazing clients.

"Lloyd did a phenomenal job on our first project. I was incredibly impressed with both the quality of the work and the speed at which he delivered it. We are very pleased."

Jaime Resendiz

Realtor, Founder — Creator Agents

"Working with Lloyd on our website was a fantastic experience. His communication was excellent, and he delivered a high-quality, professional site right on schedule."

Michael Anderson

Founder, iGlobal Radio

"Lloyd built the exact website I pictured. His creativity, attention to detail, and understanding of my brand were excellent. The site is easy to navigate and looks very professional."

Donnacel Aque

CEO, Chicken Float

"Lloyd's driven mentality and professional approach are truly impressive. He delivered results quickly and effectively. With his skills, I have no doubt he'll continue to achieve great things."

Jordan Kruk

Founder, Whale Brands

"Lloyd did a phenomenal job on our first project. I was incredibly impressed with both the quality of the work and the speed at which he delivered it. We are very pleased."

Jaime Resendiz

Realtor, Founder — Creator Agents

"Working with Lloyd on our website was a fantastic experience. His communication was excellent, and he delivered a high-quality, professional site right on schedule."

Michael Anderson

Founder, iGlobal Radio

"Lloyd built the exact website I pictured. His creativity, attention to detail, and understanding of my brand were excellent. The site is easy to navigate and looks very professional."

Donnacel Aque

CEO, Chicken Float

"Lloyd's driven mentality and professional approach are truly impressive. He delivered results quickly and effectively. With his skills, I have no doubt he'll continue to achieve great things."

Jordan Kruk

Founder, Whale Brands

Ready to Start a Project?

Let's connect! Fill out the form below, and I'll get back to you within 24 hours.

Digital Experiences that

Trusted By Industry Leaders

What I Do

Web Design

Copywriting

Email Marketing

Graphics Design

Process

1) Discovery & Plan

2) Build & Iterate

3) Launch & Optimize

The Tools I Use

Hi, I'm Lloyd Boncales

Featured Work

Web Design

Copywriting & Email Marketing

Graphics Design

Case Studies

Funnel repositioning & landing page rebuild

The Challenge

My Deliverables

Research & Insight

Strategy

Execution

Results

Before vs After (at a glance)

Online Radio Network Website & Rebrand

The Challenge

Solution

Results

Monetization Model

What My Clients Say

Jaime Resendiz

Michael Anderson

Donnacel Aque

Jordan Kruk

Jaime Resendiz

Michael Anderson

Donnacel Aque

Jordan Kruk

Ready to Start a Project?

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